Isn’t it often the case that we become so involved in what we do as business owners that we forget that we have what’s known as the curse of knowledge?
We’re experts in the services we offer or the products we sell, and I think it’s really easy to fall into the trap of thinking that everyone must automatically know what we’re talking about when we tell them what we do.
For example, I’m a specialist in intelligent transcription – what’s that all about?
The 60 second elevator pitch!
This has become all too clear to me over the last few years as I’ve tried to hone what’s known as the elevator pitch – and for those of you who are unfamiliar with the term, it basically means the spiel you use to introduce yourself at networking meetings. By rights it should last no longer than it takes to ride up in a lift with someone, hence the word, elevator (American term!!). I suppose lift pitch doesn’t have quite the same ring to it!
I tried out a new networking group yesterday and everybody present had to do the usual pitch or spiel. Often in the past I have said something like…
“Hi, I’m Catherine Poole, and I help you add value to your recorded content with intelligent transcription, proofreading and editing”.
It didn’t occur to me that not everybody would even know what transcription was, let alone intelligent transcription!
Get to the point!
I’m actually more used to a slightly shorter 30 second pitch, so 60 seconds gave me the perfect opportunity to expand on what I usually say. I started off by explaining transcription basics, i.e. that it’s the process of turning your recorded words into written words. I then explained the ‘intelligent’ bit, thus:
“Intelligent transcription means that I take out all the ums, ers, hesitations, repetitions and any unnecessary guff that won’t make sense down on paper”.
I think that’s a fairly concise way to describe it!
To cut a long story short, even if you like to talk in a conversational way and don’t like to read from a script when you’re presenting or doing a webinar, for example, I can make absolutely sure that what you say will be ‘book ready’ when it’s down on paper. You are then free to use your content again for something completely new!
Do you think something like this might help you re-purpose YOUR content? I’d love to hear from you – drop me an email or message me on my Facebook page. I’d love to turn your spoken words into lovely intelligent text!