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My top five tips for re-purposing content

My top tips for re-purposing your content…with transcription!

re-purposing contentThere’s a lot of talk going on just now about the importance of content marketing, of making the most of your content, of re-purposing content and making it super valuable and useful.

This is all well and good, but it’s enough to make even the most enthusiastic creator of content feel completely exhausted before they’ve even started. I don’t know about you, but there are so many different types of content out there these days, and it’s difficult to know where to start, let alone actually re-purposing the stuff.

Here’s what to do…

You might already be aware that getting your content transcribed can help make it more accessible, but you’re not really sure how it works. In a nutshell, ‘intelligent transcription’ takes the ums, ers and repetitions out of recorded words and turns them into written words that make sense.

So here are my top five tips (in no particular order!) as to how using a transcription service can help when it comes to re-purposing content.


Dictating your thoughts – if you’re struggling even to get started with the whole content marketing process and writing’s just not your thing, why not dictate your thoughts into your phone? A lot of people feel more comfortable expressing themselves verbally, and a transcription expert can transcribe the results ‘intelligently’ to produce a piece of content for you.


Periscopes, Blabs and other types of live video streaming are really popular right now, but if what you’re talking about is really valuable, why not make it accessible to a larger audience? A transcript will remove all the bits where you’re interacting with your ‘live’ audience and keep in the bits that can be used again for a blog post or newsletter.


And while we’re on the subject of newsletters, I subscribe to a couple which include videos PLUS a transcript. This might sound incredibly lazy, but if a video on a social media post or in a newsletter is more than five minutes long, I just can’t be bothered watching it. I’ll quite happily read the transcript, mind you! It’s always best to consider your audience, and there will always be a mixture of people, some who like to watch and some who prefer to read. If you’re recording videos on a regular basis, a transcript will help you use the content again for things like newsletter content, blog posts or, if it’s a series of instructional videos, a set of chapters in an e-book.


Podcasts are an incredibly useful way to showcase your expertise, either on your own or via interviewing other experts. Transcripts of your podcast content will not only make the valuable information accessible to all, but once you’ve stored up a library of expert advice and interviews, you could create an e-book which you could sell.


This might seem obvious, but the very short videos that you often see on social media can be easily broken down and turned into Facebook and Twitter posts. I did a 30 day video challenge last year and kept meaning to transcribe the results, but never did. Maybe I should take my own advice!

These are only a few ideas and I would love to hear your thoughts on the topic. Please either comment below or message me on my Facebook page, and if you have recorded content that you think you could be re-purposing with the help of intelligent transcription, you know where I am!






Intelligent transcription? What’s that all about?

foot pedalIntelligent transcription?

Isn’t it often the case that we become so involved in what we do as business owners that we forget that we have what’s known as the curse of knowledge?

We’re experts in the services we offer or the products we sell, and I think it’s really easy to fall into the trap of thinking that everyone must automatically know what we’re talking about when we tell them what we do.

For example, I’m a specialist in intelligent transcription – what’s that all about?

The 60 second elevator pitch!

This has become all too clear to me over the last few years as I’ve tried to hone what’s known as the elevator pitch – and for those of you who are unfamiliar with the term, it basically means the spiel you use to introduce yourself at networking meetings. By rights it should last no longer than it takes to ride up in a lift with someone, hence the word, elevator (American term!!). I suppose lift pitch doesn’t have quite the same ring to it!

I tried out a new networking group yesterday and everybody present had to do the usual pitch or spiel. Often in the past I have said something like…

“Hi, I’m Catherine Poole, and I help you add value to your recorded content with intelligent transcription, proofreading and editing”.

It didn’t occur to me that not everybody would even know what transcription was, let alone intelligent transcription!

Get to the point!

I’m actually more used to a slightly shorter 30 second pitch, so 60 seconds gave me the perfect opportunity to expand on what I usually say. I started off by explaining transcription basics, i.e. that it’s the process of turning your recorded words into written words. I then explained the ‘intelligent’ bit, thus:

“Intelligent transcription means that I take out all the ums, ers, hesitations, repetitions and any unnecessary guff that won’t make sense down on paper”.

I think that’s a fairly concise way to describe it!

To cut a long story short, even if you like to talk in a conversational way and don’t like to read from a script when you’re presenting or doing a webinar, for example, I can make absolutely sure that what you say will be ‘book ready’ when it’s down on paper. You are then free to use your content again for something completely new!

Do you think something like this might help you re-purpose YOUR content? I’d love to hear from you – drop me an email or message me on my Facebook page. I’d love to turn your spoken words into lovely intelligent text!