April is a funny time of year, one where it seems to be true to say that you really do experience four seasons in one day. Last week we were enjoying 20 degree temperatures (yes, even in Scotland!), and yesterday I rushed through a stinging hailstorm which was closely followed by a blizzard.
The variability in the spring weather patterns has got me thinking about the changes business owners must make on a reasonably regular business in order to keep things moving along and stop things going stagnant.
Change is good!
I know, I know, it’s easy to get bogged down in the day to day routine of business when you have a few regular clients, a fairly consistent amount of work and you know what you’re doing with whatever product or service you’re offering.
At the risk of sounding like a cliche, however, you have to get out of your comfort zone if you’re going to grow and develop your business. This is what I’m planning in doing in the not too distant future, and I would love to have your feedback on my idea, and if you think it’s something that’s going to work.
Up until now, my business has been purely service-based. In the main I provide transcription services to my clients, along with a bit of proofreading and editing (which, I’m sure you’ll agree, comes with the territory). However, this is very much a time-based business model, and it’s always been my intention to look into ways of creating passive income (I’m not even sure I really like that phrase!) by creating courses or learning tools of some sort.
Here’s the scary bit…
Okay, so I recently made myself accountable both to my coach and to my mastermind group that I would map out a potential course for people who are a bit scared when it comes to writing for their businesses. This could be in terms of blog writing like this, or even just best practice when it comes to contacting clients or posting on social media.
So this is where you come in!
What puts you off writing for business?
Is this you? What are you afraid of when you’re writing for your business?
Do you feel anxious about getting your spelling, grammar and punctuation wrong? Are you worried about your sentence structure? Are you unsure of the proper way to address somebody in a letter? What about different styles to use in different types of writing or correspondence?
Is the whole writing process just not something you feel comfortable with at all and you feel more comfortable articulating yourself verbally than getting your words down on paper?
This is a bit of a scary thing, and because it’s so new for me I can still feel a certain amount of resistance towards it, but by writing it down here, I’m making myself doubly accountable. I would welcome your comments, so please watch this space!
So….how do you make changes in your business? I would love to know!